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Constructing Brands

Apr 12, 2024

What you will learn from this podcast:

  • Mikael Akerberg's entrepreneurial background and journey to Nobilia
  • Nobilia's decision to enter the fragmented U.S. kitchen market and create a new product category
  • Strategies for researching and understanding the cultural nuances of the U.S. market
  • Building an efficient...


Mar 19, 2024

Renowned interior designer Jennifer Bertrand joins host Eric Lanel to discuss her human-centered approach to design. She explains how psychology and deep conversations help her understand clients and create soulful, personalized spaces. Jennifer shares her creative process, from initial chats to online vision boards,...


Feb 13, 2024

Summary:

In this episode of Constructing Brands, the hosts introduce their new partners and discuss their agenda of celebrating heroes in the building materials industry. They express their passion for design and construction and the importance of telling the stories behind the people, brands, and products in the...


Feb 13, 2024

Summary:

In this episode of Constructing Brands, the hosts introduce their new partners and discuss their agenda of celebrating heroes in the building materials industry. They express their passion for design and construction and the importance of telling the stories behind the people, brands, and products in the...


Nov 3, 2022

In the latest episode of GWP’s Constructing Brands podcast, we speak with Kenn Busch, owner of Material Intelligence Website and sustainability thought leader. Kenn offers us insights in how to start the discussion and position your building material company in a world where your carbon footprint is becoming more and...