Jun 24, 2021
In the latest episode of GWP’s Constructing Brands podcast, Stacy Sherman, customer experience expert, author, and mentor, discusses how important the customer experience is to grow your brand and increase sales.
Stacy Sherman is an empathetic customer experience (CX) pioneer who has devoted her career to leading with a heart and creating lasting customer loyalty through engaged employees. Recognizing the humanity in others is critical to any business’s success. Whether a company is marketing to other businesses or consumers, its ultimate audience is an individual. There is a person at the other end of every campaign and communication; for businesses that desire to be competitive and acquire customers, making a human connection is critical.