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Constructing Brands

Apr 30, 2020

In the latest episode of GWP’s Constructing Brands podcast, we focus on a company that is looking toward the future of the building materials industry by utilizing technology, reducing our carbon footprint, and bringing innovative solutions to the market. In this episode, we speak with Stanley Fleyshman, Managing Director at Carbontec. Carbontec is making its mark in the industry by providing a cleaner heating alternative for residential homes and commercial buildings. We discuss what sparked the need for Carbontec, what was involved in bringing a new product to life, the importance of educating your target, and how this changes the future of heating in the industry.

What You Will Learn:

  • How technology and innovative minds are bringing unique solutions to the industry
  • Strategic marketing is critical for new brands and companies
  • How education plays an important role in the success of your brand

About Stanley Fleyshman

Stanley Fleyshman earned a degree in finance from Baruch College. After graduating, instead of pursuing a lucrative career in banking, he saw a need for greener technology. He serves as the Managing Director at Carbontec, managing day-to-day operations, working with existing clients, and winning new accounts. Stanley is introducing the world to a cleaner electric heating alternative, eliminating the need for natural gas and oil heat and reducing the world’s carbon footprint.