May 6, 2020
In the latest episode of GWP’s Constructing Brands podcast, we speak with Dean Horowitz, President of commARCH Magazine. When marketing your brand, it is important to think about your target. Should you position your product to the architect or the developer? In this episode, Dean explains that both are equally as important when considering who to target. The relationship between architects and developers is critical when it comes to commercial building. Understanding the goals for both parties will help building material companies position their brand perfectly to catch the eye of both architects and developers and ensure their product is seen as a real candidate in the industry.
Dean has spent his career connecting with audiences through contemporary media/communication practices, research, data, events, audience development, and big, profitable ideas. He is experienced with start-ups and Fortune 100 brands. He has been recognized in FOLIO, Publishing Executive, MeetingNet, and within diverse industries such as building & construction, beauty, agriculture, woodworking, consumer enthusiast brands, and home furnishings. Awards include Lifetime Membership/Recognition from NAHB, FOLIO’s TOP 40, Reed Elsevier’s Innovation Award, Habitat for Humanity and others. He has given talks at events such as International Builders Show, BIMS, Connectiv, CRMA, AM&P, High Point Market, and HFA.