Preview Mode Links will not work in preview mode

Constructing Brands

Mar 26, 2020

Building Materials Companies | Trust the Experts


Eric Lanel explains how even despite an unprecedented pandemic, building materials companies have more opportunities available than ever before. Cutting edge technology allows companies to work remotely from all around the world. Now more than ever we can recognize the value in investing in up-to-date communications technology. He also discusses the crucial significance of having a reliable team to maximize productivity and efficiency, even in times of crisis. It is important for companies to take a moment to reflect on what makes them unique, and how they are positioning their company to their target audience. And finally, it is also a good moment to review online/offline presence. A professional, streamlined website is the first insight a consumer may have into a business.


About Eric Lanel


Eric Lanel was born on January 26, 1968, in Queens, New York. LANEL an only child and son of Julius a psychotherapist and Barbara a social worker spent many a dinner conversation discussing human behavior. LANEL worked through high school as a mason and started a residential painting company that continued through college. Upon graduating with a degree in marketing from Hartford, Eric worked at CBS Television, Walt Disney Company, and Doubleclick before taking the role of President of GWP Inc., a strategy agency. Today Eric lives in Livingston, New Jersey with his wife Francine and daughter Zoe. Eric has two adult sons Adam, who works in advertising, and Griffin, in the building industry. When not working with companies on strategy and developing content he can be found on a golf course or a stream.


What You Will Learn:

  • How to see opportunity in a time of unrest
  • The value in investing in virtual communications technology
  • The value and significance of a reliable team
  • How to consider your image by your target audience
  • The importance of reviewing your online presence